« Optimum Road Safety with Stirling Rear View Mirrors | Main | Stirling Accessories Awarded AAA Level 2 Empowerdex Rating »
Tuesday
Jul172012

Stirling marks over 60 Years of Business

rotating beacon with magnetic baseStirling Rotating Beacon with Magnetic Base
324-12V

“Specialists in the manufacture and supply of quality automotive components”

Stirling Accessories, specialists in the manufacture and supply throughout Africa of a wide range of quality automotive components, marks over 60 years of business this year.

The company, which was established in Durban in the late 1940’s, continues to make a substantial investment to ensure its entire range of automotive accessories meets stringent quality and safety specifications. All Stirling components that require legal specifications, have been awarded SABS certification.

“One of the biggest challenges facing the automotive sector in South Africa today is the need to combat low quality imported components which are being readily accepted as ‘safe’ by the local market,” says Keith Russon, CEO, Stirling Accessories. “The reality is that these inferior replacement parts, which include low quality mirrors, lamps and reflectors, do not meet SABS quality and safety specifications.”

“It’s simple, the local market - including original equipment manufacturers, the specialist replacement sector and general commercial users - needs to be educated about which automotive components are safe to use and why it is worth spending a little bit extra to ensure optimum safety on our roads.”

SABS certification provides a basis on which the market is assured that control programmes at Stirling Accessories are maintained at the highest standards to meet stringent requirements laid down by the listing scheme. The company’s team of tool designers and internal research and development specialists continually improves efficiencies to keep abreast with world-class standards and trends.”

“Quality branding gives users the assurance that all Stirling products meet stringent standards in terms of materials, specifications and quality controls during manufacture. The promise of reliable back-up from a reputable supplier is also critical to market demand. Stirling Accessories has earned a reputation in the automotive industry as products to trust.”

The company, which relocated to new premises in Westmead, Durban, two years ago, has modernised its manufacturing facilities, with the introduction of eco-friendly processes and the latest technological advancements.

The full range of replacement parts includes mirrors and mirror arms, lamps and beacons, as well as electrical and general components. Reflectors, chevrons and warning triangles, as well as roof carriers and fishing rod racks are also available.

Stirling Accessories aligns itself with the broad-based black economic empowerment (B-BBEE) of the country and sees this commitment as an opportunity to work alongside some of the emerging dynamic leaders who are making a positive impact on the economy.

The company has been rated as a Level 2 contributor to B-BBEE according to the DTI’s ‘qualifying small enterprises (QSE) scorecard. What this means for Stirling, is customers can recognise 125% of their spend with the company towards their own preferential procurement spend in their B-BBEE scorecards.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.

DURBAN: Tel: +27(0) 31 700 2966 +27(0) 31 700 5392 small bulletJOHANNESBURG: Tel: +27(0) 11 474 8664 Fax: +27(0) 11 474 9024